Check out that article and their other posts too. They share lots of great marketing tips and advice.
The highlight of this article for me, was a reminder to try and engage our audience by promoting conversations with our content.
It was also a reminder that to capture our audiences attention, each of our posts should do one of the following:
- teach them something
- solve a problem for them
- entertain them
Or do all 3!
I’m going to consider these points when writing any content from now on.
The idea of promoting conversations raises the question:
Is it appropriate, for a business to raise controversial / provocative issues in their posts?
Further, is it beneficial for a business to do so?
Please let me know what you think in the comments below!