Promoting Conversations in your Social Media Posts

I just read a great article by my friends at Picturehouse Collective about how to get noticed on social media. It was written around the topic of promoting conversations with our audience.

Check out that article and their other posts too. They share lots of great marketing tips and advice.

The highlight of this article for me, was a reminder to try and engage our audience by promoting conversations with our content.

It was also a reminder that to capture our audiences attention, each of our posts should do one of the following:

Or do all 3!

I’m going to consider these points when writing any content from now on.

The idea of promoting conversations raises the question:

Is it appropriate, for a business to raise controversial / provocative issues in their posts?

Further, is it beneficial for a business to do so?

Please let me know what you think in the comments below!